the mindful company 
Samaritans of Singapore

Engrave a semicolon onto your Reminder to donate – a collaborative initiative towards suicide prevention.

about the semicolon;

"A semicolon is used when an author could've chosen to end their sentence, but chose not to. The author is you, and the sentence is your life."

Our semicolon inscription is a show of solidarity, an opportunity for both survivors and supporters to speak on a topic we often find hard to broach.

10 SGD will be donated to the Samaritans of Singapore with every semicolon-engraved Reminder purchased in September

In addition to our Semicolon Collection, we're extending our donation initiative to every semicolon-engraved Reminder.

National Suicide Prevention Month

While mental health is a subject we should be actively exploring every day, September is a month we'll dedicate to our fighters and survivors.

engrave to donate

Pick a Reminder from our Engravables collection.

pick a Reminder


Personalise your Reminder with your initials, a special date or symbol.
Include a semicolon ( ; ) in your engraving to contribute to this initiative.

include a semicolon in your engraving


10SGD will be donated to the Samaritans of Singapore with every semicolon-engraved Reminder, or with every purchase from the Semicolon Collection.

we'll donate on your behalf


About the Samaritans of Singapore

Samaritans of Singapore (SOS) is dedicated to providing confidential emotional support to individuals facing a crisis, thinking about or affected by suicide.
Non-religious and not for profit, SOS focuses on crisis intervention and suicide prevention.