About us

Our Story

At The Mindful Company, we design beautiful reminders that inspire and motivate; celebrate and connect you to your precious memories and milestones.

Brand Philosophy

We are a jewellery brand with a social mission to promote mental wellbeing and kindness. We believe that each life should be cherished, each moment noticed, and that the world can always do with a little more kindness.

Every product is rich in meaning, quality and story; jewellery inspired by the lives of real, purposeful human beings and everyday struggles.

Social Mission

The Mindful Company is also a registered Social Enterprise with raiSE Singapore. The brand supports organisations that are aligned with its mission to evolve the conversation on mental health and wellbeing. The brand also gives back via charities in the mental health space, supporting SAMH, SOS and the Stroke Support Station (S3).